TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it presently contains over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This advancement aligns with a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a term for poor-quality, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that many people appreciate content created using AI tools, ranging from digital art to science explainers, and we want to give people the power to see more or less of that, according to their own choices,” stated a company executive.
Volume and Proportions
The platform shared that there are currently over a billion videos on its app identified as made with AI. In total, over 100 million pieces of content are submitted to the platform each day, making AI content a minor portion of its complete catalog.
User Control Features
Viewers will be able to limit or boost the amount of artificial media they watch by opening the topic control setting in the platform and picking AI-made media. Further subjects that can already be controlled under the filter encompass current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
TikTok’s guidelines oblige content makers to tag convincing AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth attach an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar awareness program for experts and organizations to create educational content about ethical AI use. This project will support educational bodies dedicated to educating coding and technology.
Platform Protection
The platform has justified its content review process, during controversy over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is expected to eliminate hundreds of positions in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok stated a significant reduction in disturbing and violent content handled by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
